YouTube is initially looking at four areas for YouTube courses: digital skills, entrepreneurship, career and personal passion. YouTube content creators will also be able to upload documents in PNG and PDF formats.
Synopsis
- There are currently 8 ways to monetize content on YouTube, and Google is actively developing another one, called Courses, which it will formally introduce in the coming months.
- The courses will enable the creators to generate additional income as the edtech space in India is growing rapidly.
- The feature will launch next year.
There are currently 8 ways to monetize content on YouTube, and Google is actively developing another one, called Courses, which it will formally introduce in the coming months. YouTube made some interesting announcements, including courses, at the Google India for event.
With a limited number of partners and creators, the company is now beta testing the subscription-based model called Courses with plans to launch it in the first half of 2023. YouTube has not provided any official month or release date for Courses till now.
New monetization mechanism for YouTube creators
A few hours before the Google for India event, YouTube India CEO Ishan John Chatterjee told a small group of media attendees during a panel discussion that the courses will only be offered in three countries: India, Korea of the South and the United States.
With the launch of the Courses in the coming months, the company intends to help YouTubers find the right content and improve their skills in the simplest way possible. According to Chatterjee, India is one of the biggest markets in digital learning. Chatterjee went on to say that it is up to content producers whether or not they want to monetize their digital learning related content, but if they want to earn financial rewards from their videos that help viewers improve their skills, they will soon have that option.
YouTube is initially looking at four areas for courses: digital skills, entrepreneurship, career and personal passion. YouTube makers will also be able to upload documents in PNG and PDF formats, with the main goal being to provide a comprehensive explanation of the course they are teaching.
Ajay Vidyasagar, Director - Southeast Asia and Emerging Markets, YouTube, said the company hopes to provide content creators with an increasing number of revenue alternatives with the introduction of the Courses. The company is delighted that the creator economy in India continues to be supported by YouTube's creative environment, creating new jobs and opportunities across the country.
The company has come a long way on this path and, according to him, is still committed to providing new opportunities for creators to engage with their audiences in all languages and grow their revenue. Additionally, Vidyasagar revealed the latest research from Oxford Economics, which found that YouTube's creative ecosystem supported more than 750,000 full-time equivalent jobs in India in 2021 and contributed more than Rs 10,000 to India's GDP. country.
