TikTok rival Spotlight just introduced from Snapchat to help Indian creators to earn making popular videos.
Snapchat just launched its "Spotlight" short video content platform in India. It is worth noting that this is a "feature" and not an "application".
The feature is said to be a rival to TikTok, which was banned in India last year. Along with India, the function was also launched in Brazil and Mexico. Spotlight social media app is now available to users in the United States and 10 other countries.
The feature had more than 100 million users in these months. For the uninitiated, Social Spotlight app allows users to create 60-second videos like TikTok and delivers them in a vertical feed to users.
Additionally, the feed will appear much more personalized to users over time because Spotlight application uses customer preferences and behavior to determine what types of videos they prefer. But it's a bit different from TikTok and even Instagram Reels in some ways.
Top highlighted Features of Spotlight short video content
Spotlight doesn't allow other users who use a creator's content to comment on it. Therefore, the purpose of getting public comment has completely vanished.
According to an ET Telecom report, Snapchat Inc. said Indian creators will be able to earn through the company's $1 million daily fund if they make some of the most popular videos on the platform.
What are the terms and conditions to join Spoitlight for make short videos
However, spotlight app for singing creators must be age 16 years above or get parental permission before they can start making money on the spotlight app snapchat platform .
Since TikTok was banned in India, various new short video platforms like Instagram Reels, YouTube Shorts, Mx Player's TataTak have competed very hard for the largest market share of users.
Last week, Lomotif, another short video-based app, announced its plans to launch in India. Even Facebook now allows users to create short videos and share them with their friends on the platform.
